Purpose of Packaging and Labeling

Packaging is an art of protecting various kinds of products from breakage, wear and tear. We can also associate packaging process with the designing and production of packaging material. Main aim of packaging is to ensure the safety of various products while in stores/warehouses or while transporting from one place to another.
At the same time, labeling or package labeling is a process of communication through packaging materials, used for safeguarding various products. Labeling can be in any form like written, graphic or electronic.

Purpose of Packaging

Physical Safeguard of Products

The main purpose of packaging is safeguarding various products from shocks, wear and tear, vibrations, temperature and compression etc. Specially, during transportation or shipment of various products, utmost security should be taken for their security. Packages are made with temper proof material in special designs considering the specifications of products.

Convenience of Services

Packaging is one of the convenient methods which is helpful in handling of products. This is also of very help in displaying, distribution, selling, using and dispensing of different products. It is only because of packaging that we are able to get various products in different packages, big or small, as per our requirement.

Helpful in Increasing the Shelf Life
Packaging is very useful in increasing the shelf life of various products so that they can be used for a longer period of time. If we take the example of food items, we can see that there are various products which cannot be used after a specific time if they are not packaged properly by using various preservatives. This also helps in the availability of various products in such regions where they are not even produced.

Purpose of Labeling

Helpful in Marketing of Products
One of the main purpose of labeling is to help in marketing of various products. Labeling of packages of various products is done in such a manner that it attracts customers just by looking at it.

Helpful in Passing of Instructions
Labeling also plays an important role in conveying various instructions regarding the products such as information about the item, how to use it, rate of the product, date of expiry of the product, how to dispose the product etc. Hence, labeling is also a source of information for the sellers as well as users.